Sex and Trash and Rock ‘n’ Roll: Waste Management Joins Live Nation in Recycling Sponsorship

Posted by EcoFriendly

Dec 9

U.S. garbage behemoth Waste Management has teamed up with the world’s largest live music company, Live Nation, in what promises to be one of the most unusual sponsorships in the history of rock and roll.

The new venture calls for Waste Management to be the official waste disposal and recycling sponsor at 66 Live Nation venues nationwide, backed by a “Recycling Rocks” kickoff campaign. By pushing recycling to the front and center of the entertainment experience, the partnership mainstreams the sustainable music scene championed by cult faves like Phish along with other music industry efforts from green music festivals to guitar string recycling.